I Was One of Those Who Did

Posted by roamin (Nova Scotia, Canada) on 4 February 2009 in Abstract & Conceptual.

We have become aware of the possibility of arranging the entire human enviroment as a work of art, as a teaching machine designed to maximize perception and to make everyday learning a process of discovery. Application of this knowledge would be the equivalent of a thermostat controlling room temperature. It would seem only reasonable to extend such controls to all the sensory thresholds of our being. We have no reason to be grateful to those who juggle these thresholds in the name of haphazard innovation.

Marshall McLuhan - Quentin Fiore: The Medium is the Massage: An Inventory of Effects

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